Did you know that there is a new UPC code out there??? It's a 2-dimensional one with interesting potential. QR codes, or quick response codes, have begun popping up all over the place, The code looks like a psychedelic postage stamp but it’s actually a two-dimensional bar code. When consumers scan it with a smart phone reader it will link them to a website, video, social network site or online store so they may find more information on the product. It’s an instant connection to an advertisement or promotion.
You want to hear a modern use for such a thing? A brilliant book made by some smart forward-thinking artists.
"Embedded" by William LeGoullon, Nicholas Dahmann, and Peter Bugg. A book with bar codes throughout can be scanned and a bit of poetry comes up on the cell phone. It interfaces book reading with technology. Brilliant layering of the very things embedded within the code.
Don't forget my giveway--you have until Sunday night!